02 November, 2017
Patagonia’s mission is to build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis - a mission that seems to be chiming with more and more of our customers at The Outdoors Company.
If you’ve never heard of the Patagonia brand then, basically, they’re the new cool kids on the outdoor wear block.
Patagonia grew out of a small company that made tools for climbers. Alpinism remains at their heart, but as well as making clothes for climbing, they also make garments for skiing, snowboarding, surfing, fly fishing, paddling and trail running.
“These are all silent sports. None require a motor; none deliver the cheers of a crowd. In each sport, reward comes in the form of hard-won grace and moments of connection between us and nature.”
So why are they becoming so popular over the pond in Europe? And why is Patagonia so sought-after in the UK market? Well, they’re big on the environment and they deeply believe that their purchasing decisions can affect the lives of workers across the world. People like a company, a brand, that genuinely stands for something – and this company takes their responsibilities to their workers and their environment very seriously.
Patagonia understand that they are responsible for all the workers who make their goods and for all that goes into a piece of clothing that bears a Patagonia label.
“We’re committed to working in factories that treat well the workers who make Patagonia goods, and we do many things to try to ensure that outcome. These include an in-house Social and Environmental Responsibility staff guided by our Workplace Code of Conduct and matching benchmark document, active membership with the Fair Labour Association and International Labour Organization, factory audits for social compliance and more.”
Granted, such a commitment can sometimes raise the cost of their products. But to Patagonia, it’s time and money well spent.
So being very much focused on ethical sourcing and environmentally sustainable manufacturing, Patagonia increasingly seem to be the popular choice for outdoor workwear, corporate uniform and promotional apparel in the UK. Because kitting a workforce out with Patagonia goes a long way to meeting a company’s CSR.
‘1% for the Planet’ movement
“A love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet.”
This is precisely what Patagonia believe in and why they donate their time, services and at least 1% of their sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide.
This triggered the ‘1% for the planet’ movement which now has 1200 global member companies.
Clothing with an environmental conscience
From lighting stores to dyeing shirts, Patagonia understands that pollution is an inevitable by-product. So this is what drives them to aim to reduce those harms. For example, they now use recycled polyester in many of their clothes – including the popular Better Sweater - and only organic, rather than pesticide-intensive, cotton.
The Better Sweater
Patagonia began making recycled polyester from plastic pop bottles in 1993–the first outdoor clothing manufacturer to transform everyday rubbish into fleece. It was a positive step toward a more sustainable system–one that uses fewer resources, discards less and better protects people’s health.
Today, they recycle used drinks bottles, unusable manufacturing waste and worn-out garments (including their own!) into polyester fibres to produce clothing.
“And we offer recycled polyester in a lot more garments, including Capilene® baselayers, shell jackets, board shorts and fleece.”
Using recycled polyester lessens this brand’s dependence on petroleum as a source of raw materials. It reduces waste, thereby prolonging landfill life and reducing toxic emissions from incinerators. It helps to promote new recycling streams for polyester clothing that is no longer wearable. And it causes less air, water and soil contamination compared to using non-recycled polyester.
So, in environmental terms, you won’t find a Better Sweater!
Call us on 01270 757890 or email us at email@example.com to find out more about the environmentally- and socially-conscious quality clothing from Patagonia we can supply.