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Committed to making nature more accessible for everyone

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Brand History
Sustainability

Fjallraven was born out of the vision to make nature accessible to more people. Fjallraven’s founder, Ake Nordin wanted to create a backpack that held gear whilst sitting comfortably on his back. Nordin was always fueled by the stubborn belief that there must always be a way, thus meaning the Fjall raven collection expanded significantly, with tents, sleeping bags, jackets, and trousers.

Throughout the years, Fjallraven has put more and more emphasis on their sustainable development; to develop on nature’s terms. In the last 20 years, they have introduced the Eco-Shell, the Down Promise and the Fjallraven Way – their Code of Conduct.

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