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From the Poles to the City

Napapijri: An Italian Brand, With a Sort-of-Finnish Name

An Italian brand, with a sort-of-Finnish name, and a Norwegian flag as its logo, from the very beginning Napapijri thrived on intersectionality: defying labels, transcending boxes, and pursuing the unexpected journey into nature and creativity.

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Brand History
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Napapijri was born in 1987 in the shadow of Europe’s highest peak, Mont Blanc, where an Italian manufacturer of travel bags gave outdoor apparel a new meaning by combining innovative materials and close attention to style. Inspired by the sophistication of great expeditions of the last century and the intrepid explorers who transformed their lives into unique journeys.

Napapijri believes that sustainability is the new creativity, inspiring new ideas and innovation, progressing the interests of the wearer of the world. Their vision is to work with a community of pioneers united by difference and active in hope that there is a better way.

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