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Rains: Global Destinations for Weather Ready Outfitting
Rains is an outerwear lifestyle brand. Its collections blend a conceptual-meets-functional design approach, a strong urban inspiration, and a signature fabric identity. A coated waterproof fabric palette inspired by Rains’ first design – a contemporary reinterpretation of the classic rubber raincoat. Rains brings its neo Scandinavian aesthetic, unisex collections, and consistently surprising curation to consumers across four continents.
Brand History 
Sustainability 
Sizing & Fit Guide RAINS is a Danish fashion brand known for its modern, stylish take on traditional rainwear. The brand was created with the idea of combining functionality with sleek design, offering high-quality waterproof clothing that is both practical and stylish. The inspiration for RAINS came from Denmark’s notoriously rainy climate, where the average number of rainy days per year is around 170. The founders wanted to create stylish outerwear that could withstand harsh weather conditions while still looking fashionable.
RAINS quickly became known for its signature raincoats, which are made with a lightweight, water-resistant material and feature minimalist designs that appeal to modern sensibilities. The brand is not just about creating rain gear but about elevating the experience of dressing for wet weather, making it a stylish statement piece rather than just functional clothing.
As a global lifestyle retailer, Rains are committed to setting high ethical standards in production ensuring mindful manufacturing through audits, training and education.
There areas of responsibility include: materials innovation and longevity, responsible production and environmental protection.
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